It’s not a clever title, I know. I was trying to think of a title when I remembered this popular influencer who doesn’t even bother to title her videos. Many of them are just the date they were uploaded. She gets millions of views because she and her boyfriend are both very pretty. The other day, I saw a video she did with Will Smith, and I was taken aback. I had no idea she was so big that she could book time with an A-list celebrity.

Her videos aren’t funny, creative, or even interesting. Hell, I’ve yet to see one where the audio and video were accurately synced. Most of her videos are either overexposed or the lighting blows out the image. She makes videos like the silent films from a hundred years ago. She and her boyfriend will lip-sync their lines without audio and then caption the dialogue. Is that what people want to see in 2025? Maybe I’m just too old.